Digital Marketing Specialist ( Performance Marketer)

We are seeking a creative and results-driven Digital Marketing Manager to lead our online marketing initiatives and strengthen our brand presence in the overseas education industry. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing campaigns to generate quality student leads, increase brand awareness, and drive admissions for study abroad programs. Key Responsibilities: Develop and implement comprehensive digital marketing strategies aligned with business objectives. Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant platforms. Generate high-quality student leads through various digital channels while maintaining cost efficiency. Manage SEO and SEM strategies to improve website visibility and organic traffic. Oversee the company's website, ensuring it is updated, user-friendly, and optimized for conversions. Create and manage engaging content for social media platforms, blogs, email campaigns, and landing pages. Collaborate with the admissions, counselling, and design teams to develop marketing campaigns for various study destinations. Analyze campaign performance using tools such as Google Analytics, Google Tag Manager, and Meta Business Suite, and provide actionable insights. Monitor digital marketing trends, competitor activities, and emerging technologies to improve campaign effectiveness. Plan and execute promotional campaigns for webinars, seminars, education fairs, and student events. Manage online reputation by monitoring reviews, responding to inquiries, and maintaining consistent brand messaging. Coordinate with external agencies, freelancers, and media partners whenever required. Prepare regular reports on marketing performance, lead generation, ROI, and campaign effectiveness.

Basic Requirement

2+ years of experience, Bachelor’s Degree