Czech Republic – Academic Excellence in the Heart of Europe

The B.A. in Business Administration: Strategic Marketing is a dually accredited program. You will get both American and European BA degree for a single price. The program is delivered by an international faculty with top qualifications and experience in the business world. We commit ourselves to a personalized education model: in Spring 2020 marketing, the average class size in business undergraduate studies was 18 students! The Strategic Marketing concentration focuses on giving students the knowledge of how to concentrate limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. Students will also learn skills in areas such as brand management, marketing research and effective communication as well as acquire knowledge of organization theory and applied psychology. Given the multicultural nature of the student body and the teaching staff, special emphasis will be given to management and leadership in the multicultural environment of transnational corporations. The graduates of this concentration will become not only skilled people managers in leading businesses but will also be capable of leading their own teams as entrepreneurs. [Read more on the institution's website](https://www.aauni.edu/programs/undergraduate/business-administration-strategic-marketing/?utm_source=Keystone&utm_campaign=Keystone&utm_medium=ReadMoreSchoolWebsiteCTA)

The BA (Hons) International Management programme has been designed to allow students to develop a range of specific business skills and values in order to advance not only their career but also their contribution to wider society. Graduates need to cope with changes in the external business environment, and understand how cultural, legal and institutional differences affect the operation of business. Students study in a highly practical environment, gaining the experience and skills required by a range of employers. Students and graduates receive generous exemptions towards the professional qualification CIMA and can continue tuition towards these exams while at Prague College or after graduation. There is also the option to progress to the MSc International Management programme.

**Transcultural Communication** is a bachelor degree study field in the frame of study programme Humanities, organized in the full-time form of study. **Profile of graduates and their prospective employment:** The obtained competences: * the ability to analyze various cultural phenomena, to understand them in a broader historical and social context * understanding of culture; understanding of a man and consciousness of common human reciprocity Employment of graduates: * public institutions–state and local authorities * non-profit and charitable organizations * media and mass media * cultural facilities * educational facilities * Duration: 3 years (= 6 semesters/terms) * Language: English * Price per semester: 1800 EUR **Organization of studies:** Autumn/Winter term: 13 weeks from 3rd week of September + examination period Spring/Summer term: 13 weeks from 2nd week of February + examination period For more information concerning the study field, please, contact: Mgr. Veronika Halamová University of Hradec Králové Faculty of Education, Department of Cultural and Religious Studies e-mail: veronika.halamova@uhk.cz  []() **Admission procedure:** Application deadline: 31st March (for starting studies in September) Applicants have to send: * filled-in application form (https://www.uhk.cz/en-GB/PDF-international-students/Degree-programmes) to the e-mail petra.noskova@uhk.cz * a copy of their certificate of completing the secondary-level of education translated into English and verified by a notary, * a letter of motivation in English (3600 letters), Curriculum Vitae focusing the study field The extent and contents of the entrance examination: * a written letter of motivation* is required: *Applicants are supposed to present their interest in studying in the Czech Republic as well as their professional interest in Transcultural Communication in particular in a letter of motivation in which the following questions are supposed to be answered: * Why do I want to go to study to the Czech Republic? * Why do I want to go to study Transcultural Communication? * What do I expect from the Studies? Overall evaluation of the results of the entrance examination is expressed quantitatively by using the point evaluation. * no additional entrance tests will be administered, * no oral examination. Maximum possible rating: 100 points Minimum boundary for admission: 50 points All documents must be sent to the address of the International Relations Office: Ing.Petra Nosková University of Hradec Králové, Faculty of Education, International Relations Office, Rokitanskeho 62, 500 03 Hradec Kralove, Czech Republic and to the e-mail:petra.noskova@uhk.cz _Important: We recommend to the applicants to prepare for the process of notification of secondary education (by the recognition authority in the Czech Republic); This notification is required for the matriculation._